4Front Marketing

Many website owners come to me requesting information about how they can search engine optimise their website. As with all things in life there is an easy answer and a complex one and you will be delighted to know that today I have chosen the simple one to give you as an easy and affordable tip for your business.

 
First off this post assumes you know the difference between paid and free search engine marketing and that you as the business owner want to appear in the free listings.

 
The free listings is what we SEO geeks call the natural results or another word the organic results. To appear in these free listings can take time depending on the keywords you want to rank for and we typically advise a period of 3-6 months before any noticeable organic search results come through for your website.

 

So what should I be doing during this 6 month period?

This is a good question and why I wrote this article because their really is so much that you could be doing that it can be incredibly overwhelming. However I have not forgotten, I will keep this post simple and therefore I will answer this question with a simple phrase we have all heard before.

 

Begin writing articles and information that is both informative to your website readers and optimised for search engines full of relevant keywords. As you do this you give your website more and more chance of appearing for more and more searches from search leads.

 
To give you an example

 
This week I blogged about a Kelloggs advertising video and posted it to this blog. Within 10 minutes of writing the article it was already in position 23 on the Google Search results for the keyword “Kelloggs.” Now our website has nothing to do with breakfast or cereal but still we got the listing.

 
The reason I bring this up is not because we were trying to rank for the keyword Kelloggs, we honestly couldn’t care quite honestly. The point I am making is that as you write more content for your website you begin to start ranking for more keywords potentially even you never thought of that your clients could be using to find you online. This gives you greater exposure to more potential leads.

 

But I don’t want to Write content!!!

 
Yes we know this, most business owners don’t have the time or will-power to do this REGULARLY and that is why copy writing is a core focus at 4Front eMarketing which we do for our clients.

 
Would you like to begin applying this simple strategy for your business. If yes give us a buzz.