4Front Marketing

We are often asked at 4Front how do I get my website to appear in the results from New Zealand listings on Google? The answer is simple in that it depends on two primary conditions, which need to be in place…

So how do you do it?

1. Domain names

 
The choice of the domain name of your website is a key element that informs the Google Search engine of your location. For example if your domain name is yourbusiness.co.nz the .co.nz at the end of your domain identifies you to Google as a New Zealand based website. By having such a domain name you will appear in the local New Zealand search results and not just the international listings.


2. Hosting

 
The other way of getting your website listed as a “local” is simply to host your website at a local website hosting provider with servers based in your country of choice. If you want to appear in the local listings of South Africa for example then hosting at one of their hosting providers would get you listed in the South African search results even if you had a New Zealand domain name.

 

This leads onto an important point!

 

You do not need to have both a New Zealand Domain name and New Zealand based hosting to appear in New Zealand results. You simply need to have one or the other in place and you will get local listed. This is handy information if you are wanting to appear in more than one local index for your business.

 

Tip

 
Another option that will help in Google identifying your website’s targeted audience is by using the Google local business center. Here you can tell Google more about your business website and who you serve etc. and this has a positive affect for you in that Google is able to better display your website to people who are in your area and interested in what you do. Visit the Google Local Business Centre and enter your details. It will only take about 5 minutes.