4Front Marketing

I have come across a rather bizarre advertising campaign by Kelloggs clearly designed to create an online viral affect. In the video they have created a wildlife environment full of populamb herds, lurking chopperdiles and dangerous spoonephants. You can view the video below.

I personally think the concept as created by Leo Burnett is a brilliant one in terms of breathing new life into a rather mundane household item. However the execution of the concept I feel could have been somewhat better and of a higher standard.

You may ask why I feel that the video is a failure? And my answer is simple, I don’t really feel the need to tell my friends about this video as a way of getting some entertainment. Plus I don’t feel younger audiences will be that attracted to these weird creatures unless an interesting story starts to unfold in the Serengeti.

This concept does lead itself to potential future releases of the chronicles of these “animals”, so let us not totally write off this campaign from Kelloggs.